Klaviyo Alternatives: Email Marketing Platforms for E-commerce Stack Consolidation

If you're searching for Klaviyo alternatives, chances are your email bill keeps climbing – and your tech stack keeps expanding.

For growing e-commerce brands ($1M–$10M revenue), Klaviyo often starts as a powerful email automation platform. But as your contact list passes 50,000 subscribers, costs spike. Meanwhile, your CRM, helpdesk, live chat, analytics, and team tools all live in separate platforms.

This guide compares the top alternatives to Klaviyo – with a focus on stack consolidation, predictable pricing, and unified customer data.

Why E-commerce Brands Rethink Klaviyo

Klaviyo is one of the most popular platforms for email marketing for e-commerce, particularly for Shopify stores. But many scaling brands begin to question whether it's still the right fit.

The Contact-Based Pricing Trap

Klaviyo pricing scales directly with your contact list.

• 50,000 contacts? Your bill climbs.
• 100,000 contacts? It jumps again.
• Seasonal list growth? Another increase.

For brands doing $1–10M annually, it's common to see email costs reach $500–$2,000+ per month – and grow 40–60% year-over-year.

The problem isn't just cost – it's unpredictability. Revenue may fluctuate seasonally, but your platform bill rarely goes down.

Fragmented Customer Data Problem

Klaviyo handles email and SMS well, but that's where its scope ends.

Your store likely uses:

• A separate CRM
• A helpdesk tool
• A live chat
• A reporting dashboard
• Internal team tools

Customer purchase history sits in Shopify. Customer messages live elsewhere. Marketing engagement data stays in Klaviyo. There is no true single customer view.

That fragmentation impacts:

• Personalization accuracy
• Customer lifetime value analysis
• Retention campaigns
• Support quality

Integration Tax on Your Tech Stack

To make everything work together, you rely on:

• Native integrations
• Custom API work
• Ongoing maintenance

Every integration adds:

• Complexity
• Failure risk
• Data sync delays
• Hidden operational cost

What began as an email solution becomes a maintenance burden.

What to Look for Beyond Email

When evaluating Klaviyo alternatives, don't just compare subject line testing, template libraries, or automation builders. Those features matter – but they don't solve the bigger operational challenge most scaling e-commerce brands face.

The real question isn't “Which platform sends better emails?” – it's “Which platform gives us better control over customer data, retention, and long-term costs?”.

For those running a $1M–$10M store with 50,000+ subscribers, email is just one touchpoint in a much larger customer journey. The right alternative should support that entire journey – not just campaigns.

CRM and Customer Data Capabilities

Modern e-commerce brands need a true e-commerce CRM, not just advanced email segmentation.

Klaviyo does an excellent job tracking engagement data – opens, clicks, revenue attribution. But long-term retention and lifetime value growth require more than marketing metrics. You need a system that understands the full customer relationship.

Look for:

• Unified customer profiles
• Purchase history tracking
• RFM analysis
• Customer lifetime value reporting
• Sales and support interaction history
• Shared marketing + service data

A unified CRM ensures that marketing automation isn't operating in isolation. For example:

• A VIP customer with a recent unresolved support ticket shouldn't receive aggressive upsell emails.
• A high-LTV buyer might deserve priority support routing.
• A customer with declining purchase frequency may need a reactivation campaign informed by their service history.

Without a centralized CRM connecting these data points, automation becomes reactive rather than strategic. True personalization depends on a complete customer view – not just campaign behavior.

Support and Service Integration

Retention isn't just about campaigns – it's about customer experience across every interaction. An ideal Klaviyo alternative should connect:

• Email marketing
• Live chat
• Telephony
• Social messaging

In many e-commerce stacks, customer communication tools operate independently from marketing platforms. That separation creates blind spots.

When marketing and customer communication share data, you unlock:

• Smarter segmentation
• Better retention flows
• Faster issue resolution
• Stronger loyalty

For example, post-resolution automations can trigger satisfaction surveys, loyalty incentives, or personalized follow-ups. High-value customers can receive priority SLAs automatically. Support interactions can inform lifecycle campaigns.

Customer experience becomes proactive instead of reactive – and that directly impacts repeat purchase rates.

Pricing Model Sustainability

Contact-based pricing works – until it doesn't. At smaller volumes, it feels manageable. But as your subscriber list grows alongside your revenue, your platform cost increases regardless of how efficiently you operate.

Ask:

• Will costs double if my list doubles?
• Am I paying per user?
• What happens during seasonal spikes?

For fast-growing brands, predictable cost structure matters. If marketing expenses scale faster than revenue, margins suffer. Add separate CRM, customer communication, and automation tools, and your total cost of ownership compounds quickly.

Sustainable growth requires pricing that aligns with operational reality – not a model that penalizes you for successful list-building. A strong Klaviyo alternative should support long-term scaling without introducing financial friction every time your audience expands.

Top Klaviyo Alternatives for E-commerce

Here's how the leading alternatives to Klaviyo compare for growing online stores.

Bitrix24 – Best for Stack Consolidation

Bitrix24 isn't just an email automation platform. It's a complete e-commerce operations platform designed to replace your fragmented stack.

Instead of connecting five tools, Bitrix24 unifies:

• Email marketing
• CRM
• Contact Center
• Automation
• Team collaboration
• Analytics

All customer data lives in one system.

Why Bitrix24 Stands Out

1. Email + CRM + Contact Center

Bitrix24 connects:

• Campaigns
• Purchase history
• Live chat conversations
• Phone interactions
• Sales notes

Every customer has a unified profile. Learn more about:

• Bitrix24 Email Marketing
• CRM features
• Contact Center
• E-commerce solutions

2. Pricing Not Based on Contact Count

Unlike Klaviyo, Bitrix24 pricing is not tied to contact list size. Plans are based on user tiers (5, 50, 100, etc.) – not subscriber volume. That means:

• Predictable monthly cost
• No penalties for list growth
• Better ROI at scale

3. Built-In Contact Center

Bitrix24 includes:

• Live chat
• Email inbox
• Phone integration
• Social media messaging

All connected to your CRM and marketing data. Klaviyo requires third-party tools for this.

4. Advanced Automation Across Touchpoints

With Bitrix24 automation, you can trigger workflows based on:

• Purchases
• Email engagement
• Sales activity
• Website behavior

That means lifecycle marketing, abandoned cart flows, and reactivation campaigns – connected across departments.

5. E-commerce Integrations

Bitrix24 features a variety of integrations with popular e-commerce tools, available on the Bitrix24 Market. This allows you to sync:

• Orders
• Customer data
• Product catalogs
• Revenue analytics

Quick Pricing Comparison

For detailed pricing and a full list of features, please refer to this page.

Omnisend – Best Klaviyo-Like Alternative

Omnisend is often positioned as a direct Klaviyo competitor, especially for Shopify-first brands looking for a familiar interface and feature set.

Pros:

• Shopify-focused
• Good automation templates
• SMS included

Omnisend is built specifically for e-commerce, with pre-built automation workflows such as abandoned cart recovery, welcome sequences, and post-purchase follow-ups. Its tight Shopify integration makes setup relatively fast, and many users appreciate its intuitive campaign builder and omnichannel messaging options (email + SMS).

However, Omnisend remains primarily a marketing tool. While it offers segmentation and customer data for campaign use, it doesn't function as a full ecommerce CRM. Customer support tools, internal collaboration, and operational workflows still require separate platforms.

Cons:

• Still contact-based pricing
• Limited CRM depth
• No built-in helpdesk

Best for brands wanting similar functionality at slightly lower cost – but not true stack consolidation.

Drip – Best for Advanced Automation

Drip offers strong automation customization and is often favored by technically inclined marketing teams.

Pros:

• Advanced workflows
• Deep segmentation
• E-commerce focus

Drip shines when it comes to behavior-based automation. Its visual workflow builder allows detailed conditional logic, tagging systems, and granular segmentation rules. For brands that prioritize sophisticated lifecycle marketing, Drip can deliver powerful personalization.

That said, Drip is still centered around email marketing. It does not replace your CRM, helpdesk, or contact center. Marketing data remains separate from service and operational systems, which can limit cross-functional visibility.

Cons:

• Separate CRM required
• No built-in support tools
• Pricing scales with contacts

Drip works well for advanced marketers – but doesn't reduce stack complexity.

Mailchimp – Best for Beginners

Mailchimp is widely known and beginner-friendly, often serving as a first step into email marketing for small businesses.

Pros:

• Easy to use
• Broad integrations
• Brand recognition

Its drag-and-drop builder and large template library make campaign creation simple. Mailchimp also offers landing pages, basic automation, and a wide range of third-party integrations, making it accessible for early-stage brands.

However, as stores scale, Mailchimp's limitations become more noticeable. Advanced automation, deep segmentation, and revenue-focused reporting can feel restrictive compared to more e-commerce-specialized platforms.

Cons:

• Limited advanced automation
• Fragmented data across integrations
• Expensive at scale

Mailchimp is ideal for beginners, but growing e-commerce brands often outgrow it.

ActiveCampaign – Best for B2B E-commerce

ActiveCampaign combines CRM and email marketing, making it attractive for brands with longer sales cycles or hybrid B2B/B2C models.

Pros:

• Built-in CRM
• Automation depth
• Good segmentation

Its automation engine is powerful, and the native CRM allows sales pipelines to connect with email workflows. For B2B e-commerce or wholesale operations, this can be valuable.

However, it still lacks built-in helpdesk or contact center functionality. Many teams must layer on additional service tools. Pricing can also scale based on both contacts and user seats, increasing costs as teams grow.

Cons:

• No native helpdesk
• Still layered integrations
• Pricing scales by contacts and users

It's strong for marketing-sales alignment – but not full operational consolidation.

Brevo – Best Budget Alternative

Brevo (formerly Sendinblue) offers lower entry pricing and positions itself as an affordable multi-channel marketing platform.

Pros:

• Affordable starter plans
• SMS and email support

Brevo includes email campaigns, SMS, transactional emails, and basic automation features. Its pricing model is often more accessible for smaller stores, particularly those with moderate sending volume.

However, its CRM and analytics capabilities are lighter compared to enterprise-focused platforms. For growing brands with complex segmentation and deep revenue reporting needs, it may feel limited.

Cons:

• Limited CRM sophistication
• Fewer e-commerce analytics features
• Not built for full stack consolidation

Brevo works well for budget-conscious brands – but it isn't designed to unify your entire e-commerce operation.

Bitrix24 vs Klaviyo: Full Comparison

Here's how Bitrix24 compares directly to Klaviyo for scaling e-commerce brands – especially those managing 50,000+ subscribers, multiple internal tools, and rising operational complexity.

Core Philosophy

Klaviyo: Email-first marketing platform
Bitrix24: Unified business platform with built-in email marketing

Klaviyo was built to optimize email and SMS performance. Its primary strength lies in campaign automation, segmentation, and revenue attribution tied to email marketing for ecommerce. However, everything outside of marketing – CRM, support, operations, and team collaboration – requires additional tools.

Bitrix24 takes a fundamentally different approach. Email marketing is just one component of a broader ecosystem that includes CRM, Contact Center, automation, analytics, and internal team tools. Instead of building your tech stack around email, Bitrix24 allows you to build your operations around a single shared data environment.

Customer Data

Klaviyo

• Email + purchase data
• Limited service visibility
• Requires integrations

Klaviyo syncs well with Shopify and WooCommerce, pulling in order and behavioral data. But support conversations, refunds, complaints, loyalty notes, and sales interactions typically live in other systems. To build a complete customer picture, you must rely on integrations – which can create sync delays or data silos.

Bitrix24

• CRM with full purchase history
• Sales and marketing data unified
• Single customer record

With Bitrix24's built-in ecommerce CRM, every customer interaction – purchases, campaigns, calls, chats, internal notes – is stored under one profile. Marketing and sales teams access the same real-time record. This unified view enables smarter segmentation, more accurate lifetime value tracking, and personalized lifecycle automation beyond just email engagement.

Support and Retention

Klaviyo

• No native helpdesk
• Requires external tools

Retention depends heavily on customer experience. With Klaviyo, support tools like Gorgias, Zendesk, or Freshdesk must be layered on top, creating separate workflows and additional subscription costs.

Bitrix24

• Contact center (chat, phone, social)
• SLA management
• Full customer timeline

Bitrix24 includes a fully integrated contact center. That means marketing campaigns, abandoned cart flows, and retention strategies can factor in the existing customer communication history, creating a closed-loop customer lifecycle system.

Pricing Model Breakdown

Let's assume the following situation to put this comparison into a better perspective:

• 75,000 contacts
• 5 internal users
• Growing 20% annually

Klaviyo

• Pricing increases as contacts grow
• Potential annual increases 40–60%
• Additional cost for helpdesk tools

Because Klaviyo pricing scales with subscriber count, growth directly increases cost. Add separate CRM, support, and collaboration tools, and total monthly spend can multiply quickly.

Bitrix24

• Fixed plan tier
• No contact-based increases
• CRM included

Bitrix24's pricing is based on user tiers – not contact volume. Your costs remain predictable as your email list expands. CRM, automation, and collaboration tools are included in the platform, reducing the total cost of ownership and eliminating stack sprawl.

Over 2–3 years, this consolidation can significantly reduce operational expenses while improving data accuracy and team efficiency.

Who Should Choose Bitrix24 Over Klaviyo?

Bitrix24 is ideal if you:

• Run a $1M–$10M e-commerce business
• Have 50K+ subscribers
• Use 4+ separate tools
• Want unified customer data
• Need built-in customer communication tools
• Want predictable pricing

If you only need email marketing and nothing else, Klaviyo may suffice. But if you're ready to consolidate your stack – Bitrix24 becomes a strategic upgrade.

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Final Thoughts: Consolidate Your E-commerce Stack

As your store scales, complexity grows: more subscribers, more tools, more integrations, more cost.

What starts as a lean, high-performing marketing setup can slowly turn into a fragmented ecosystem of disconnected platforms. Each new tool solves one problem – but introduces another layer of expense, data syncing issues, and operational overhead.

Instead of layering platforms, consider replacing them.

For many growing brands, the real breakthrough doesn't come from improving one more automation flow – it comes from simplifying the entire system behind it. When your email marketing, CRM, customer support, and automation share the same database, you reduce friction across teams and unlock better decision-making.

Ask yourself:

• How much time does your team spend reconciling data between tools?
• How often do integrations fail or require maintenance?
• How much visibility do you truly have into the full customer lifecycle?
• What is your total cost of ownership – not just your email bill?

Stack consolidation isn't just about saving money. It's about gaining clarity. A unified platform allows marketing, sales, and support to work from the same customer record, improving personalization, retention, and operational efficiency at scale.

Consolidate Your E-commerce Stack – Try Bitrix24 Free

One platform for:

• Email marketing
• Ecommerce CRM
• Contact center
• Helpdesk
• Automation
• Analytics

See how much you could save with predictable pricing and a unified customer view. Your email platform shouldn't just send campaigns. It should power your entire operation.