Top-27 Cold Calling Scripts for Real Estate Agents

28 min read
Bitrix24 Team
April 3, 2023
Last updated: March 11, 2024
Top-27 Cold Calling Scripts for Real Estate Agents

In the real estate industry, cold calling is one of the most efficient lead generation techniques. Many experienced agents have achieved incredible progress by using unusual and provocative cold calling scripts. 

The entire process can be frustrating and challenging. To overcome the fear of cold calling, real estate agents prepare scripts to structure their conversations. Real estate cold calling scripts are prepared conversation texts that help you clearly and correctly present your company to potential leads. 

It doesn’t matter if you’re responding to an online form, talking to a ready buyer, or reconnecting with a former client, drafting a script organizes your thinking so you can form meaningful relationships. However, to be effective, personalize and adjust them to meet each client’s specific needs. 

To get you started, here you can find highly effective real estate cold call scripts for various situations that will help you connect with potential clients. 


1. Cold Calling Script for Introduction

Hi, I am [Name] working with [Organization]. It’s great to finally reach you. Is this a good time to talk? (wait and listen) 

You: I completely understand that you are busy, so I’ll get straight to the point.. It’s [Name], am I correct? 

I was just calling to introduce myself. I specialize in [your area of expertise] in [city/area]. At this moment I’m working with several clients that are interested in properties in your neighborhood. I just wanted to check if you or people you know want to buy or sell a property in the near future. 

The first and most important step is introducing yourself as a real estate agent to your potential clients. You can not make a mistake here because the first impression is crucial and we need to build solid relationships with potential clients to take them to the next stage. 

This cold calling script helps you understand if a potential client has interest in buying/selling a property. Such information will help you make further calls, which can be done with the help of Bitrix24. This way you can keep all the essential data about the potential lead, as well as keep track of all the calls that were made. By adding all the information into the Bitrix24, it will be easier to remember what you have already talked about and plan your further conversation to turn the lead into your customer. 


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2. Cold Calling Script for Online Form Response

Hi, I’m [Name] working with [Organization]. 

I received your information from the form you filled out online about a [Topic]. Do you remember? Is now a good time to talk? (wait and listen) 

I am calling to confirm that you received the information I sent you. I also want to introduce myself, and answer any questions you could possibly have. I have been working as an agent in [area] for over [X] years. Last year I helped [X] people find new homes, many in the neighborhood you’re interested in. 

I have an intel about new homes coming to the market soon. Would you be interested in checking several of them, or scheduling a meeting to discuss this topic? (wait and listen) 

The goal of this real estate cold calling script is to lead to meeting in person. The lead already reached out, so quickly remind them you are following up on their request. You should follow up within the first 45 minutes to maximize chances of face-to-face conversation. 

Potential clients often send multiple requests while going through different websites, so they may not remember all the agents they contacted. Introduce yourself and tell them where you got their contact information so they know you’re not reaching them out of the blue. This gives you a chance to contact them and takes the stress out of cold calling. 


3. Cold Calling Script for Pitching your Services

Hi, I’m [Name] working with [Organization]. I found your listing on [Website], and I have some questions about the property you are selling. Are you the homeowner? 

I am contacting you since I am working with several clients looking for houses like the one you have for sale. I hope you don’t mind sharing your ask price? (wait and listen) 

Do you have a real estate agent you are working with right now? 

You have to get to the bottom of why a person would sell their home. One of the main causes can be financial reasons, which is why they try to make the most of their property. 

They often avoid working with real estate agents because of the experiences from the past or they believe it would cost them additional money. Your job as a real estate agent is to convince them that you can help them save money and get a better offer for their property. Using Bitrix24 will be of great help, since this way you can keep all necessary information about the lead, like where you found the listing, the person’s address, price rates etc, in one place. Making notes during your conversation and adding new information to the system is also important. 

Understanding why the prospect isn't interested in working with a real estate agent is the main goal in this situation. After, suggest holding a meeting to talk about the property in more detail.

Cold Calling Scripts for Real Estate Agents

4. Cold Calling Script for Mutual Interest

Hi [Name], this is [Name]. 

We know each other from [Child’s parties, neighborhood events, religious organizations, etc]. How have you been? (wait and listen) 

I was calling since, as you might have heard, I’m a real estate agent for [Organization], and I’m just reaching out to friends and family to see if they’ve thought about upgrading, downsizing, or selling their home. Have you considered it, knowing the market state right now? Buyers are very hungry for places like yours! (wait and listen) 

Connecting with your lead is simple when you share a common social circle. It maintains a casual atmosphere while remaining productive. This real estate cold call script explains to your lead how you know them through association and how you can help them. You can make a pre-list with information about the lead, as well as how you know each other and add it to the Bitrix24. This way, you can keep track of each connection, avoiding potential mistakes. 

According to the statistics, about 70% of home sellers have listed their properties with an agent whom friends or family have recommended. Younger millennial buyers (more than 50%) and older millennial buyers (about 50%) also found their agent through referrals. You can also access their network by connecting with this contact.


5. Cold Calling Script for Recent Neighborhood Sale

Hi, I’m [Name] working with [Organization]. Is this the homeowner? 

I recently sold a property down the street from you [Sale price details] at [Address]. That’s [Amount] more than the average sales price in your area, which means buyers are really interested in property in your neighborhood. 

I was wondering: Have you thought about selling your home, and getting a fantastic price for it? (wait and listen) 

If you sell a house for a good price, you can use this script to call other homeowners in the area to get a lot of new leads. Your lead might be reluctant to sell their home because they are unaware of its market value. You demonstrate to homeowners the potential value of listing their home and your capability to make a profit by referring to a recent sale. 

Given that the majority of homeowners will probably not have considered selling, be prepared for a muted response. Still, don’t forget to talk about the sale you just finished: how quickly it was done, how much the homeowner got for it, and how many offers they had. To persuade them that now is the best time to sell their home, you can also discuss market trends in their area. Last but not least, offer to perform a free home valuation to conclude the conversation. 


6. Cold Calling Script for Home Evaluation

Hi, I’m [Name] working with [Organization]. Is this the homeowner? 

As you might have heard, the demand for homes in your area is over the roof. One house, for example, was sold for [Details]. The house at [Address] sold for [Details]. 

I was wondering if you have considered listing your home since the prices are higher than ever. There aren’t many houses in your area for sale right now. (wait and listen) 

People rarely stop to think about the possibility that their home will be sold for a lot more than its value. This real estate cold calling script encourages them to think about selling their home to take advantage of the local market. You can also show them what the market trend could mean for them in real money. 

Some people might know how “crazy” the prices in their neighborhood have gotten, but others might not be aware of how much their own home is actually worth. Your aim is to introduce the opportunity of their property being sold and emphasize that the current market conditions won’t last forever. You can also try to set up an appointment so you could give them a quick and free price estimation. 


7. Cold Calling Script for a Ready Buyer

Hi, I’m [Name] working with [Organization]. Is this the homeowner? 

I am calling to inform you that we have numerous buyers currently looking for homes in your area. In fact, several of them would gladly pay around 23% above asking prices so they could move in quickly. Would you be interested in selling your home if you had buyers lined up and waiting to buy it? (wait and listen) 

I understand that selling your home is a big decision, so I understand if you need to take some time to think about it. However, would you consider scheduling a meeting to discuss your concerns? (wait and listen) 

In this cold call script, you are recommending a sales opportunity to a homeowner who has not yet thought about it. They will be curious if you notify them about the current demand in their area and the possibility of selling for a high price. Offer to conduct a quick price evaluation and schedule an appointment if they are interested. 

Because the idea seems like a shock, these homeowners will likely oppose being interested in the call. You have to be understanding, but provide them with a statistic about the prices in their area and make it simple to get in touch with you. After some thought, they might get in touch with you. 

Cold Calling Scripts for Real Estate Agents

8. Cold Calling Script for the Neighborhood Expert

Hi, I’m [Name] working with [Organization]. Is this the homeowner? 

I know it might be a bit odd for me to call out of the blue, but I’ve been selling a lot of properties in the nearby area and was wondering if you might be interested in putting your house on the market. (wait and listen) 

What would you be looking for in your next agent? (Listen, then talk about your buyers, how many listings you’ve sold in the area quickly, and what makes you different.) 

This script introduces you to local homeowners and introduces you as their potential agent in the future. Take advantage of the fact that most homeowners will eventually express an interest in selling their home. Note their responses and explain how your expertise can meet their real estate needs. 

Treat your phone conversation like an interview for a job. You must quickly and succinctly show the prospect why they should trust you as their agent. The ultimate aim is to arrange a meeting with a potential client. Before you get the listing, prepare a real estate elevator pitch that demonstrates your expertise and how they can benefit from it. 


9. Cold Calling Script for Sale by Owner (FSBO)

Hi, I am calling about your home. Are you the primary homeowner? 

Hi, I’m [Name] working with [Organization]. I see your house is on the market right now, and I’m wondering if your asking price matches my research about sale prices in your area. How much are you asking? (wait and listen) 

Ah, I’ve compiled marketing data that shows similar houses in your area are selling at [price] and take about [days] to sell. A good real estate marketing plan can increase sale possibility and decrease the amount of time the house is on the market. 

Would you be interested in discussing how I can help you make this happen? (wait and listen) 

Because they don’t believe it will save them time, effort, or money, the majority of FSBO leads don’t work with a real estate agent. By using this script, you will be able to demonstrate to homeowners your unique value and provide them with a solution to their main issues: shortening the time it takes to sell their homes and maximizing profits. 

To address the homeowner’s hesitation, share some research about the property early in the conversation. Keep in mind that setting up an initial appointment to build on your connection and close the sale is the ultimate aim of your call. 


10. Cold Calling Script for an Expired Listing

Hi, I’m [Name] working with [Organization]. Is this the homeowner? 

The reason for my call is that I noticed your home listing expired on [date]. Have you decided to re-list your property with the same agent? (wait and listen) 

(If no or undecided) When I reviewed your property listing, I noticed one thing we can do to improve your sales approach. Would you be interested in how we can correct that one thing? I’d love to discuss the possibility of listing your property with me and how I can help attract more interested buyers. (wait and listen) 

(if yes) Well, I’m glad you’ve decided to re-list. If your agent isn’t providing you the offers you are actually interested in, I’d be happy to work with you and offer a different approach. You can call me anytime to discuss a different marketing strategy to help increase buyer offers. 

The ultimate aim of this expired listing script is to re-list the property and become the homeowner’s new agent. You can use this script to propose your solution to their expired listing and how differently you would successfully sell their home. 

Because their previous agent failed to sell their property, homeowners may be suspicious of other agents as well. During the call, focus on one improvement you can make to inspire and uplift the homeowner. Then, you can suggest holding a meeting to discuss how you would promote their listing and what the other agent did wrong. 


11. Cold Calling Script for Probate Lead

Hi, I’m [Name] working with [Organization]. Is this the homeowner? 

From [name] at [company] I learned that there was a loss in your family. I am sorry for your loss. I know the last thing you need is to deal with managing that family member’s home. I am reaching out to you to see if you are thinking about selling the property and if there is anything I can help you with. 

I understand this might not be a good time to talk, but maybe we could pick a time to discuss your needs and how I can help you? (wait and listen) 

When calling a probate lead, be aware that they are experiencing emotional, legal, and logistical difficulties. It will be better to build trust by using a connection they already know, like a friend or family member. This script will remind you to approach them with kindness and empathy for their grief. Call back later if the seller sounds upset or disconnected. It won’t sound as if you are trying to make a sale by gently offering yourself as a resource. 

Cold Calling Scripts for Real Estate Agents

12. Cold Calling Script for Reconnection with an Old Client

Hi, I’m [Name] working with [Organization]. I helped you buy your home in [area] in [date]. I recently sold a home in your area and thought about you. How are things going? (listen and talk for some time) 

It is so good to hear that you are happy with your purchase. I thoroughly enjoyed working with you and would love to help you in case real estate guidance is needed in the future. 

Also, I hope you don’t mind if I send you a review link for you to share your experience? Some other homebuyers I am working with right now would like to learn how I work as an agent. I think it would be better for them to hear that from clients. (wait and listen) 

When you want to get feedback or recommendations from previous buyers or sellers, this script is for you. Such leads can improve your credibility and reputation with new customers. However, it’s possible that your previous customers haven’t thought of you in a while. This unannounced call is a great chance to strengthen your relationship.

Maintaining a mutually beneficial relationship means calling or emailing previous customers every six months. An easier and more efficient way to do this is by using Bitrix24. You can run automatic reminders and call lists. While you provide ongoing real estate advice and guidance, they can introduce you to their social network. Make sure to send a note of appreciation or a gift when you ask for a review. 


13. Using the FOMO technique for Cold Calling

Hi, I’m [Name] working with [Organization]. Just wanted to share with you an update on the real estate market in [Area]. About [Number] houses have been sold in the last [Number] days. I have recently sold a house owned by [Customer’s Name] for [Amount] not far from your house. Do you know them? (wait and listen) 

So, where were you before you moved here? Maybe you are planning to move soon? 

FOMO or Fear-Of-Missing-Out creates a sense of urgency amongst your potential clients. Sales agents often resort to guilt manipulation, pushing, or making empty promises, which make customers avoid real-estate agents. This is why you should avoid those tactics. 

The FOMO cold calling script, on the other hand, can be used to make a strong sales pitch. You can inform them that you have assisted numerous clients in that neighborhood with selling their homes, and you can assist them if they want to sell in the near future. 

The objective is to instill a sense of urgency. Your potential client will think that if they don't work with you, they might miss out on a good deal. If they are interested, you can suggest a follow-up meeting based on their response. 


14. Cold Calling Script for Internet Leads

Hi, I’m [Name] working with [Organization]. When I looked through my notes, I didn't see that you bought the house you wanted. Have you recently purchased anything? My notes needed to be updated. 

You typically have more information about the prospect with internet leads. This is because you are aware of the listings that caught their attention and the amount of time they spend on each website. You can take notes on what they were interested in after they begin to talk about their experience. Clients who are responsive will discuss their requirements and the reasons why they did not acquire the property. 


15. Cold Calling Script for a Voicemail

Hi, I’m [Name] working with [Organization]. 

We have just listed a home in your area, and if you know anyone who is planning to move, just let me know. Thanks! 

Most of the time, your calls will go to a person’s voicemail. This could feel like a missed opportunity. However, because this is your first contact with the potential customer, you can leave an engaging message. 

The voice message must be as if it is from someone they know. You can even adjust how you approach the person based on the area they live in. 


16. Cold Calling Script for When You Don’t Know If The Prospect Is A Buyer Or Seller

Hi, I’m [Name] working with [Organization]. 

A few months ago, I helped one of your neighbors sell their property for much higher than the market price. They recently made a purchase of the property that I listed on my seller’s behalf. Have you ever considered purchasing or selling your home? I can help you with both. 

If you have a list of potential customers, you might not be able to tell who is the seller or the buyer unless you talk to them. It might feel awkward to ask them directly if they want to buy or sell a house, especially since you don’t yet know if they are interested in real estate. Instead of asking them directly if they are the seller or the buyer, describe what you can do for them in your script. 


17. Cold Calling Script for Gatekeeper

Hi, I’m [Name] working with [Organization]. 

I was hoping to speak with [ Lead] regarding the recent sale we had for this property in [Area] that she’s eyeing. Is it a good time to be connected to her? 

Gatekeeper is a representative of your actual lead. They are typically office managers, executive assistants, receptionists, or secretaries. Even though they are a representative, they are not the ones making decisions or making purchases. You need to make it seem like your call is important, since they tend to filter all the incoming calls.

Gatekeepers will only take calls from people who might help their business or manager. Your primary goal is to contact the key manager, yet the gatekeeper might not let you through the first time. Therefore, you need to keep reaching out. This is where Bitrix24 comes in handy with automatic reminders. You can also add information about the person you need to talk to, as well as the person who answers. 

18. Call to the apartment owner

In this script realtor makes a call to the owner of the apartment and offers for a sale through one of the web-sites of the real estate company.

You: Hello. [Name]? (you specify the name from the announcement).

Client: Yes, good afternoon.

You: My name is [Name]. Did you find your apartment on (name of web-site), you still sell her?

Client: Yes

You: Perfectly, address [address], correctly?

Client: Yes

You: I from agency and just do I look for a for the clients two room apartment in this district, it is possible to set a few leading questions me about your apartment?

Client: Yes, set.(Here we see in operations work of principle "three yes")

You: are you an owner of this apartment, correctly?

2 variants of answer are possible

Client: It Is not, I am the realtor of the company [name] and I search customers for the proprietor of the object.

You: Thank you.

(Getting the contacts of owner is not needed — realtor will not give to you with him to contact, can end conversation)

Client: Yes, it is my property.

2 variants of answer are possible

Client: you set too many questions!

(A credible scenario is a negative reaction on questions)

You: I understand that I can strain you. But to be to you really useful, I need to know details, otherwise I will skip something important

Client: Yes, only today began to sell, but you not first / you first.

You: But as quickly do you want to sell an apartment? Or, can you exchange her?

5 variants of answer are possible

I do not know

As quick as possible

No hurry

The variant of exchange I examine

The variant of exchange I do not examine

To show the personal interest, it is here needed in a few words to react to the words of the client, and only then pass to the next question.

You: the Very real term for the sale of such an apartment, as for you, — 2 months (define it on the experience beforehand). And can more detailed tell apartments about the state?

Client: (Describes the state)

You: Thank you for your answers. Did you want to examine the variant of apartment sales with a realtor?


19. Calling the realtor

In this industry under a script the chart of conversation understands a certain list of questions. All variants of answers of clients are envisaged in good time. The classic script of realtor looks so:

  • Greetings and clarification of the name of proprietor.

  • Pointing ​​of information (web-site with announcements, group in social networks and others like that) generator and verification of actuality of announcement.

  • Clarification of address of accommodation that is for sale.

In this case usually principle works three "Yes", as these questions do not cause suspicions for an interlocutor and require a simple affirmative answer. If a man confirmed information, it is possible to proceed to the next block:

  1. An operator it is said that he is from an agency, and would like to be set by a few questions about an accommodation.

  2. Clarification of status of interlocutor: proprietor or mediator? If the first variant, then conversation proceeds. If on the other end of the wire realtor, it is possible to say goodbye.

  3. Clarification of details of sale. How quickly does a proprietor want to sell an accommodation? Does it examine the variant of exchange? On every variant of realtor answer there must be the prepared ​​suggestion.

  4. Setting of meeting.


20. Dialogue with the proprietor of apartment

Building a dialogue with the proprietor of apartment is possible on a next scenario:

1. Beginning of conversation

Good afternoon. I ring on announcing the sale of an apartment to address. Is the suggestion yet actual"?

2. Setting of contact

"My client is interested in your apartment" or "I pick up an apartment for one client. Your suggestion corresponds to his queries".

If you deal with an agent on real estate, it is possible to set a few questions from p.2.1 and to complete the conversation.

If an owner or his trusted person speaks with you, continue to operate under a script:

Is it "possible to know the details of sale"?

2.1 Questions on documents

Is the real cost of an apartment" indicated "in the announcement?

  • "To whom do you give this information"?

  • "My client wants that the real cost of accommodation was specified in a bargain and sale. So he will secure itself in case of judicial trials"

Are documents "ready on the sale of property"?

  • "To whom do you give this information"?

  • "My client wants to purchase an apartment during this month"

"Aren't there burdens on property? Is there an apartment not in a mortgage or mortgage? Are there other owners, including minor"?

  • "To whom do you give this information"?

  • the "Similar circumstances can cause a delay on leaving on a transaction"

2.2 Questions on a transaction

Are you interested in a direct sale or a meeting transaction?

  • "To whom do you give this information"?

  • "I am important to define terms in that we will be able to go out on a transaction"

If transaction meeting:

Did "you already find a variant for itself"?

  • "To whom do you give this information"?

  • "I need to understand, how many time you will require on a search" or "Maybe, I will be able to offer a necessary variant"

Do "you examine paying down, with the use of maternal capital or mortgage"?

  • "To whom do you give this information"?

  • "In case of necessity, approvals from a bank can require more time than we expected".

3. Setting of the personal meeting

"When can I examine your apartment"? or "Who will show an apartment, when it is possible for her to give" a glance?

4. Clarification of nuances

Can "you give to view necessary documents on an apartment"? or "If an apartment is arranged for my customer, we will be able to talk about all the details in place"?

If was it said no you: will "Allow to know, why"?

5. Completion of conversation

I "thank you for paying attention. For an hour to meet I will arrange on the phone with you. All kind"!


21. Working with objections

For effective work it is important to find out with objections, how a client presents the result of a transaction and how much he is ready for it to pay. It is impossible to convince a client that he is wrong or does not own a theme!

Be ready to run into typical objections:

"I do not gather to pay a commission to the agency". 

Variant of answer: "Many firstly try to sell an apartment independently, but know after what difficulties the sale of the real estate is attended to. In total they are called realtors. I will tell you in detail, how we plan to advertise your announcement".

"Why must you know it?"

Variant of answer: "Depending on a situation, we can recommend concrete actions, to accelerate a sale".

"Agents by nothing I will be helped". 

Variant of answer: "For the advantageous sale of an apartment our company accomplishes next actions in the interests of a client".

"I do not want to sign an agreement". 

Variant of answer: "Agreement lays on certain obligations on our agency. Concluding a treaty with us, you can at any time inquire about a report on the conducted work, amount of the customers interested in an object, incurrence of viewing".

"I do not hurry with a sale".

Variant of answer: "In this case we have more possibilities to realize an apartment at inquired price. What term do you bargain to sell an apartment to?"


22. A story about the company's activities

A client knows nothing neither about a company nor about a product. Task of manager briefly to form an idea about a company, to reduce pain of potential customer, tell how to decide her by means of product.

1. Greetings. Good "afternoon".

2. Acquaintance. Name of employee, company name with short explanation, what engages in. For example, "Our company engages in supplying furniture. For us a large assortment is under any queries and democratic prices". And we found out the name of the client.

3. Establishment of contact. To ascertain whether that is a man, who will make decisions about a collaboration. And to specify, me whether he has now a few minutes of conversation or it is better to ring up at another time (what?). 

For example, "you use this product here" and further "Then, probably, you often have complications with.". Questions that will help to unseal pains of clients.

4. Aim. Solution of the problems educed higher is here offered, by means of the offered product/of service. And additional privileges, actions, discounts — all that can motivate him on a transaction.

5. Answers for questions. Arguments and once again arguments. "Why a client needs your product" exactly

6. Completion of conversation. "Thank you. Good-bye". On results a ring, passing of contact to the next stage.


23. Three "Yes"

In this script principle will be shown three "yes" principles. Frequently people do not wish to deal with real estate companies, and if at once to offer a collaboration, then a man can disconnect a telephone. That it did not happen, needed to influence a man on a positive communication. Before introducing oneself, it is needed to set three questions to the client, one that simply will answer "yes' '. And then on a fourth question, he automatically will say "yes' '.

Agent: Good Afternoon (morning, evening)! [NAME]? (the indicated name is in announcement)

Client: Yes, hello.

Agent: My name is [NAME]. Met your announcing sale of apartment in a newspaper. Is this question yet actual?

Client: Yes, I sell an apartment.

Agent: Perfectly. Is an [ADDRESS] correct?

Client: Yes, right.

Agent: I present the agency of the real estate agency, and I presently have a customer in a three-room apartment in this district. Can I specify a bit of information about your apartment?

Client: Yes, ask (principle effect three "yes").

Agent: Say, I got it right, you are an owner of an apartment?

2 variants of answer are here possible:

No, I am a mediator (we thank you for information, say goodbye, as contacts of proprietors nobody will give).

Yes, it is my apartment.

To prevent a negative reaction on a question "rang already on announcement or no '', it is possible to begin other gates.

Agent: I Guess that my ring was not first and you were already inquired about it. But your apartment really can please my client. Be kind, describe her: which state is, what abandon from furniture or technique?

Client: Certainly. Repair was done quite recently — half-year back. We will leave a sleeping set only.

Joining happened, an agent understood the interlocutor, got up on his side and gave to him a hope on the chance of quick sale. Therefore a client answered all questions with the utmost reluctance. On this wave it is possible to set a few.

Agent: Prompt me, which apartment cost to date?

Client: [PRICE].

It is needed to specify a price with just the same character, because if the announcement was published not today, then the cost could both grow and fall down.

Agent: Prompt me, is it comfortable for you to meet today with my client for the apartment show?

Client: I do not can Today. Tomorrow maybe after 18.00?


24. Cold Calling Script for a Voice message Follow-up

Hi [Name], I called you a week ago and left a voice message regarding [Area]. I was wondering if you thought about it and this was the right time to call.

Let me know if you are interested. Thanks!

In many cases, your voice message can get lost or missed. So, it is a good idea to make a follow-up call. In the best-case scenario, the person you are trying to reach out to picks up the phone. If this happens, you can choose from any scripts provided in this article based on the circumstances of the call. 

In another case, you can leave a second voice message. If the interested person missed the first one, there's a great chance you'll receive a callback. If the person was interested but forgot about the message you left, a follow-up call can be a fantastic reminder. Just don't overdo the calls.

This script can also be useful if you are particularly interested in the specific property. In case you know that the person you are calling can be of help, leaving several voice messages is a must. Having a CRM like Bitrix24 will be a great help since you can set reminders. You will know what type of contact you had previously as well as mark when to do a follow-up call.


25. Using an Over-Personalized Opening for Cold Calling

Hi [Name],

  • I'm [Name], working with [Organization], and I just heard you just got a promotion at [Organization]. Congrats! How did you manage to get noticed?

  • My friend, just like you, went to the [Univercity Name] / worked at [Organization] / working at [Organization] / familiar with [Name] / ect.

This script works when you have some kind of inside information about the person you are calling. Such inside info can be found on social media profiles and rarely through personal relations. The best platform to find such information is LinekIn.

These types of scrips bring familiarity as well as help the person you are calling to open up and warm up to you a little. This way, you'll be able to keep the conversation a little bit longer. The main goal is to remember the primary goal of the call and come back to it.


26. Cold Calling Script for 'I don't have time' Responses

Hi [Name], I'm [Name] working with [Organization] ...

(Response, you will most likely be interrupted) Sorry, I don't have time.

I do understand that my proposal may not be your priority at this moment, or you might not see the value. Many people have said the same to me before, but once we had a brief conversation, they changed their minds. Just give me a couple of minutes of your time, and you'll be clear whether or not it's worth your time.

Unfortunately, the 'I don't have time' is usually a polite way of implementing that this call is bothering them. With such resources, your main goal is to show that their time is valuable to you. You should be straightforward yet convincing about the reason you are calling. If you say to give you only 2 minutes of their time, try to use this exact amount.

When responding in such a manner, the person is already annoyed, so your other goal is to calm them down a little. This way, they will not rush into declining your proposal.

In case they show interest in what you have to offer, yet they are actually busy at the moment, schedule a follow-up call to discuss the details.

27. Cold Calling Script for 'Become a familiar one' Funnel

Hi [Name], it's [Name]colling. I work in [Organization] and reached out to you earlier via email / mail / meeting / etc. Do you recall?

(If no or undecided) It's okay. I was reaching out about [Property] in [Area]. (Proceed with the proposal you had for the lead)

(if yes) That's great! The reason I reached out to you via email... (Proceed with the proposal you had for the lead) 

This is a type of multi-channel sales funnel. You establish the first contact via email and then reach out by calling the lead. The email establishes familiarity with your company. This allows you to save some time on the introduction during the call.

Another advantage of such lead generation is that you show genuine interest by contacting the person via various channels. This might be the main cause for the person to work with your company since it shows how client-oriented you are. The issue you might face when choosing this tactic is keeping track of every contact point. This is where having an implemented Bitrix24 CRM system comes in handy. It will not only help you keep track of your lead generation process but also provide analytics to create the best scenario


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Takeaway

Many would argue that cold calling is simply out of date in today's hyper-digital world. However, it can be an effective advertising and lead generation strategy. You can get great results if you use the best real estate cold calling script for each situation.

There are many other advantages of cold calling besides lead generation, such as:

  • Data collection

  • Personnel training

  • Sales funnel testing

  • Workload distribution based on personal results

  • Generating potential future leads (they might not be leads at this moment)

Cold calling is a great way to build up stress resistance as well as learn how to deal with all types of clientele and how to find a way to each one of them. It also helps in creating a general understanding of the real estate market in certain areas.

Real estate agents can easily win over potential clients, warm up cold leads, and develop higher deal closing rates with the right strategy. Always keep the cold calling scripts for real estate we showed you before nearby. You have to always stay open to developing and changing these scripts to fit the various calls you make. 

FAQ

What is a cold calling script?

A cold calling script is a predefined script that salespersons, in this case, real estate agents, use when making unsolicited calls to potential clients or leads. These scripts are designed to help agents clearly communicate their message, handle objections, and guide the conversation towards setting a meeting or making a sale.

Why are cold calling scripts important in real estate?

Cold calling scripts can help real estate agents articulate their value proposition, handle common objections, and maintain control of the conversation. A well-crafted script can increase the chances of converting a lead into a client.

What are the elements of an effective cold calling script?

An effective cold calling script includes an introduction of who's calling and why, a value proposition, a few qualifying questions to assess the lead's needs and interests.

How can I customize a cold calling script for real estate?

Customization can be done by understanding your target audience, their potential needs and interests. It will be great to consider the common situations or problems that your potential clients might face and address those in your script.

Can the same script be used for all types of potential clients in real estate?

While some parts of a script may apply to different potential clients, it's often advantageous to tailor scripts based on the specific type of client you're contacting. For instance, the script for first-time home buyers, property investors, or individuals seeking to sell their property may vary.

Is cold calling still effective in real estate?

Although other lead generation methods have gained traction, cold calling can still be a valuable strategy when executed correctly. It allows for a direct dialogue with potential clients and can result in immediate feedback or action.

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Table of Content
1. Cold Calling Script for Introduction 2. Cold Calling Script for Online Form Response 3. Cold Calling Script for Pitching your Services 4. Cold Calling Script for Mutual Interest 5. Cold Calling Script for Recent Neighborhood Sale 6. Cold Calling Script for Home Evaluation 7. Cold Calling Script for a Ready Buyer 8. Cold Calling Script for the Neighborhood Expert 9. Cold Calling Script for Sale by Owner (FSBO) 10. Cold Calling Script for an Expired Listing 11. Cold Calling Script for Probate Lead 12. Cold Calling Script for Reconnection with an Old Client 13. Using the FOMO technique for Cold Calling 14. Cold Calling Script for Internet Leads 15. Cold Calling Script for a Voicemail 16. Cold Calling Script for When You Don’t Know If The Prospect Is A Buyer Or Seller 17. Cold Calling Script for Gatekeeper 18. Call to the apartment owner 19. Calling the realtor 20. Dialogue with the proprietor of apartment 21. Working with objections 22. A story about the company's activities 23. Three 24. Cold Calling Script for a Voice message Follow-up 25. Using an Over-Personalized Opening for Cold Calling 26. Cold Calling Script for 'I don't have time' Responses 27. Cold Calling Script for 'Become a familiar one' Funnel Takeaway FAQ
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