Email tracking is a feature that lets you monitor when recipients open your emails or click on links inside them. It's commonly used in sales and marketing to measure engagement and timing.
Email tracking works by inserting an invisible tracking pixel or unique link in the message. When the recipient opens the email or clicks a link, the system records the action and notifies the sender. For example, a salesperson can see when a prospect reads a proposal and follow up at the perfect time. This helps teams understand interest levels and improve follow-up strategies.
If you are looking for simple and powerful CRM software with email tracking capabilities, consider Bitrix24. With over 35 sales and email marketing tools on board, Bitrix24 is a perfect choice for you.
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