In sales, an account refers to a company or organization that a salesperson or team manages as a client or potential client. It often includes multiple contacts, deals, and communications tied to that business.
Sales teams manage accounts by tracking interactions, identifying opportunities, and maintaining relationships over time. For example, an account manager might schedule quarterly check-ins, monitor purchase history, and suggest upgrades based on the client's needs. This organized approach ensures steady revenue and long-term partnerships.
If you are looking for a simple and powerful account management tool, consider Bitrix24 CRM. With over 35 sales and customer management tools on board, Bitrix24 is a perfect CRM system for any business.
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