Articles How To Build a Successful Company Culture: 10 Tips for Leaders & Founders

How To Build a Successful Company Culture: 10 Tips for Leaders & Founders

Bitrix24 Team
8 min
Updated: January 17, 2024
Bitrix24 Team
Updated: January 17, 2024
How To Build a Successful Company Culture: 10 Tips for Leaders & Founders

1. Define a shared language, set of valeus, and set of expectations

To be successful, your company's culture requires everyone to think the same way and agree on your core beliefs. Everyone in the firm, from the corporate level personnel to operational level employees, must be able to communicate in this shared language. Those figures should be written down. This is a crucial component in ensuring that your culture remains relevant as it gives them a physical presence. You’ll also need a shared set of values, which serve as your organization’s ideals, as well as a shared set of criteria to assess how well your precepts will be followed.

You can only have a unified culture if your language, values, and expectations are all in sync. Your ultimate goal should be cohesion. While it may be tempting to use a number of stop-gaps further along the route, this is simply a temporary solution. As the firm expands, it will be necessary to change the culture in an attempt to build a lasting culture that everybody comprehends. Your basic beliefs should remain stable, but your entire culture should be adaptable enough to accommodate new employees and changing circumstances. 

2. Communication channels should be open

Empower your staff members to share their thoughts and set up one-on-one sessions for successful company culture. Conduct frequent meetings and conferences for your employees to reach with your CEO, COO, or even anyone from the corporate level. Engagement and idea exchange should be encouraged through regular team meetings and constant discussion of essential corporate information.

You should not also forget the remote workers, regardless of where they currently reside. Unlike a couple of decades ago, technology has a fast-paced progression. This advancement gave birth to cloud-based project management and communication platforms such as Bitrix24 which are excellent for your entire workforce. 

3. Always act truthfully

Regardless of who or no one is watching, an individual with integrity exhibits solid moral and ethical beliefs and does good deeds. Integrity is the bedrock upon which colleagues create trust and understanding. On every task and operation, you must insist that all individuals involved in your company be honest and view everything with the highest level of integrity. You should also emphasize that refusal to comply will never be a choice.

Being entirely honest about your talents, faults, and prejudices is an important part of being authentic as a leader. It's easier to brag about your abilities, but don't fool yourself into thinking you don't even have any flaws. This is true not just for leaders, but for everyone else.

As a founder or leader, you should then consistently and precisely convey your values to both internal and external stakeholders. Each staff must be aware of the company's culture and why it is critical to maintaining it. Successful company culture does not have to be a tidy toolkit, but it must always be communicated and truthfully. You don't have anything to rely on if no one believes in you. 

4. Allow flexibility for employees

Flexible scheduling and broad vacation policies have been essential in developing a culture that tends to keep motivated as employees have to juggle working from home with their daily duties. Most of the firms right now, especially those companies that have successfully changed their culture, are applying this tip to enhance the workplace environment.

Employees feel valued when they know they can depend on their company to be sympathetic and understanding when life happens. Furthermore, giving stipends for employees to spend to treat their emotional and physical wellbeing, as well as allowing them to establish their workstation, could go a long way towards enhancing the remote industry experience. This increases staff engagement, which has a beneficial influence on productivity and profitability. 

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5. Set a good example

The actions of a company's leaders and founders, which affects the importance of corporate culture in the company's success, constitute and shape its entire culture. Every leader must be a strong champion for a successful company culture both within and outside. He or she should not just repeat the stated mission as a panacea for all problems, but instead, live up to the company's values.

Leaders that are incredibly passionate about their roles and have an excellent work ethic serve as the primary reservoir of motivation for many other staff members and those considering joining the organization. 

6. Determine who will be your cultural ambassadors

Employees that prefer living, consuming, and inhaling your culture and assisting others to grasp who you are as a company and what you stick up for are found in every firm. This personnel is your most ardent supporter because they are almost as much about the company as you do. You can consider them as your biggest advocates.

This kind of employment can be beneficial. Ask your cheerleaders what they appreciate about the existing culture, what they don't prefer about it, and why successful company culture matters to them once you've identified who they are. This can help you decide if you should stick with the current corporate culture or make some adjustments. The importance of cultural ambassadors does not wane over time. However, when your firm expands, its function rises, giving you a market edge. This is for the reason that those who are upbeat and informed about the entire organization they represent will be remembered by their clients. 

7. Acknowledge achievements

Staff appreciation programs and annual corporate awards are excellent ways to honor individual employee achievements. Employees love being recognized by their colleagues and supervisors, which keeps them motivated and motivates them to do well.

Businesses can utilize these programs to push employees to act in ways that are consistent with the company's culture and values. If cooperation is a vital point, incentives should indeed be predicated on teamwork rather than individual performance. Employers can also highlight those who best represent the firm's principles.

You can arrange anything from a simple monthly encounter lunch to a sophisticated yearly dinner gala acknowledging all of the contenders for various award titles. You can reward professional successes with certificates of commendation, medals, plaques, gift cards, and free vacations, to name a handful of options for successful company culture. 

8. Timely and respectful feedback should be your first priority

Employees desire feedback, either positive or constructive, and merely conducting an annual performance evaluation isn't enough. In reality, the majority of employees believe they are ineffective. Organizations, mainly companies that have successfully changed their culture, motivate leaders to implement more regular and weekly feedback discussions into their team dynamics. This practice will eventually lead to input being received on time and will make employees act on it immediately.

Soliciting employee input more frequently is also advised. Ask your staff for feedback soon after you introduce a new initiative or install new software. As a result, you can rest assured that the decisions you make will enhance and promote your company's culture while making your employees feel valued. This is one of the few reasons why company culture is so important to business success. 

9. Evaluate your company culture whenever it’s needed

To build good strategies that support corporate objectives and goals, it's critical to first evaluate corporate culture. However, doing this is quite complex because culture is something that cannot be quantified and defined easily. You should start first with the identification of essential elements of culture such as values, level of the hierarchy, and task orientations. The steps to evaluate successful company culture are:
  1. Create a tool for assessing cultural values.
  2. Administer the assessment.
  3. Analyze and communicate assessment results.
  4. Conduct employee focus groups.
  5. Discuss culture until consensus forms around key issues. 

10. Address mental health

Despite the emerging talks about mental health in the workplace in recent years, the existence of some stigma about it still circulates the organization. The created global blurring of divisions between what makes up home and work-life resulted in the increased number of employees experiencing mental health issues. It heightened plenty of negative emotions including anxiety, stress, panic attacks, fatigue, and grief. With that being said, addressing mental health issues in the workplace has become more prevalent.

Oracle released a report which shows that 76% of employees stand on a belief that the company where they belong should establish regular support for those who are experiencing it. However, most organizations don't know where to start even if they wanted to extend their hands to the employees. To give them a kick-start, they may set guidelines like encouraging team support and performing the mental health assessment. Performing this assessment is surely a way to have a successful company culture. 

Final Thoughts on How to Build a Successful Company Culture

Leadership practices, communication methods, internally distributed messages, and corporate festivities are all examples of how successful company culture can show itself. Given the complexity of culture, it's not unexpected that words for characterizing different cultures differ greatly.

However, to go ahead with other companies, maybe you are contemplating enhancing your own company culture. If you are looking for a complete software tool, you may turn to Bitrix24 as it has a diverse range of services on just one platform.


What is company culture?

Company culture is the combination of common beliefs, goals, attitudes, and behaviors that constitute the company. It is specifically the organization's shared ethos; how employees feel about their jobs, the values they hold, their vision for the firm, and what actions they do to get there. These characteristics together make up an organization's identity.

What are examples of resource management?

  • A good company culture contains several aspects such as:
  • Commit to leading the way.
  • Pay attention to your employees' requirements.
  • Continuous improvement is provided. Provide candid feedback.
  • Allow time for social gatherings. Be creative in creating a harmonious workplace.
  • Provide a small amount of something or perks to employees.
  • Recognize every single task accomplished.

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Table of Content
1. Define a shared language, set of valeus, and set of expectations 2. Communication channels should be open 3. Always act truthfully 4. Allow flexibility for employees 5. Set a good example 6. Determine who will be your cultural ambassadors 7. Acknowledge achievements 8. Timely and respectful feedback should be your first priority 9. Evaluate your company culture whenever it’s needed 10. Address mental health Final Thoughts on How to Build a Successful Company Culture FAQ What is company culture? What are examples of resource management?
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