No matter what kind of business you run, being in touch with your customers is a must. You need social media to manage orders, get feedback from your clients, and communicate with partners. Yet, tracking the message flow in several channels at once is quite challenging – you risk missing some important information. This is where social CRM is of utmost importance. This is the way to manage all social media in a flawless and efficient way.
The market offers a huge range of CRM solutions from free to commercial. However, their lists of features and options vary to a large extent. If you haven’t tried a social CRM yet and want to try something, consider using a free suite by Bitrix24. It offers the widest scope of services.
Long story short, this is a complex software suite that is integrated with all major social networks: Facebook, Twitter, Skype, Telegram, WhatsApp, Viber, LinkedIn, and others. It unites these platforms in a single dashboard: by using it, employees can access all messages and get timely notifications.
That’s a must for any business because such software enables your customers to communicate with you in any convenient way. Each network has a specific audience, so you can target any group of people by using multiple channels. That means better customer service and faster response time.
Social CRM is a multi-purpose tool that helps businesses with service, sales, and marketing. It’s not about communication only – you can also manage your social media groups with the help of such platforms. How?
Social CRM gathers the profile data from your media pages, which means you can change it right in the dashboard. Thus, you can create and plan posts, see likes and comments, share your content, and so much more.
The benefits of social CRM cannot be overestimated because it has a significant value for any company:
* Please note that the information may have changed since the publication. For current prices and features please visit Bitrix24 pricing page.