What is telemarketing?

The term telemarketing usually designates a process of prospecting or selling either over the phone or video conferencing. Besides selling, telemarketing can also include surveying and other techniques of information gathering.
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Telemarketing vs. cold calling

There are several similar terms to telemarketing, such as cold calling or inside sales. Sometimes they can be used interchangeably, however there are subtle differences: Cold calling refers to a technique of contacting potential customers over the phone in order to convince them to buy something.
What makes cold calling different is that this activity strictly refers to contacting new customers who have neither showed interest nor bought anything from your company yet. Inside sales is a process of remote sales, when sales reps solicit customers online or over the phone.
This selling activity requires building a relationship with a potential client and leading them through the whole sales funnel.

Telemarketing in Bitrix24

If you are looking for simple and powerful telemarketing software, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.




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