What is ROI?

ROI stands for return on investment. In CRM, ROI is calculated by dividing customer LTV (lifetime value) by CAC (customer acquisition cost).
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Why is ROI in CRM important?

There are two major reasons why companies that are looking to increase their ROI rely on CRM software.
First, because in many industries customer lifetime value is measured in years, there needs to be a system of accurate record keeping. Second, CRM software has proven to be instrumental in upselling, cross selling, improving retention rates and increasing customer lifetime value in other ways.
Thus, by helping increase LTV while keeping CAC the same, CRM improves ROI.

ROI in Bitrix24

If you are looking for simple and powerful customer management software to increase your ROI, consider Bitrix24. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.




Unlimited users


35+ tools

15,000,000+ organizations have chosen Bitrix24