What is KPI in CRM?

The term KPI stands for Key Performance Indicator and it's usually a set of metrics that's most important to a particular business or an industry. When it comes to CRM, KPIs that are used most often are usually related to sales.
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How to work with KPI?

A classic example of CRM KPI is a sales quota - a minimum volume of sales that each sales agent or sales team has to meet within a given time period. Activity KPIs in CRM may include a number of phone calls or office visits made, new leads entered or deals (opportunities) initiated.
In some industries, customer retention and cancellation reversals are the most important KPIs. In helpdesk CRM, KPIs are typically built around customer satisfaction rates as well as number of inquiries processed.

KPI in Bitrix24 CRM

If you are looking for a simple and powerful tool to help you track KPIs, consider Bitrix24 CRM. With over 35 sales and marketing tools on board, Bitrix24 is a perfect choice for any business.




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