10 Best Mailchimp Alternatives to Boost Your Email Marketing

Email marketing dead? Far from it. It's still your most direct line to customers, and choosing the right platform is more crucial than ever.

However, finding the perfect fit among countless options can be tougher than hitting those all-important open rates in today’s saturated inboxes.

Fret not, however, we’re here to help!

We didn’t just skim through options; we deep-dived into the mountain of tools on the market to bring you only the best alternatives to Mailchimp. Each one, vetted for its ability to not just send emails (though that’s pretty useful, too…) but also to engage and convert.

Here’s a no-nonsense look at the top 10 tools that truly deliver on their promises.

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How we scored the tools

We took a deep dive into the best email marketing tools on the market, evaluating each one against key criteria to see how they really stack up. Below, you’ll find a breakdown of our ratings, scoring each tool from 1 to 5 across usability, features, integrations, customer support, and pricing. This table gives you a clear, at-a-glance comparison to help you find the right fit for your needs.

1. Bitrix24

Bitrix24 isn't just another tool in the toolbox; it’s a powerhouse business suite crafted to transform how your team collaborates, communicates, and captivates your audience. As well as traditional email marketing, Bitrix24 offers a seamless fusion of CRM, task management, and communication tools—all designed to streamline operations and boost customer engagement. Whether you're a startup or an established enterprise, Bitrix24 molds to your needs, making sure every message and interaction counts.

Key Features

• Unified CRM and Email Marketing Platform: A single solution that manages your contacts, communications, and campaigns, eliminating the need to juggle multiple systems.
• Automated Marketing Campaigns: Set up and automate multi-channel campaigns that reach your audience at the right times, on the right platforms.
• Advanced Segmentation and Personalization: Craft tailored messages based on customer data, behavior, and preferences to increase relevance and response rates.
• Integration with Major Social Media Platforms: Extend your reach beyond email by integrating your campaigns across key social platforms like Facebook, Instagram, and Twitter.
• Detailed Analytics and Reporting Tools: Gain deep insights into campaign performance with analytics that help you measure success and optimize future efforts.

Pricing

Starts at $99/month with basic marketing features, with plans offering advanced features from $399/month.

Pros

• Comprehensive Integration: Reduces software clutter by combining multiple business functions into one platform.
• Extensive Automation Capabilities: Saves time and boosts efficiency by automating routine marketing tasks.
• Robust Analytics: Offers powerful tools to track and enhance every aspect of your marketing campaigns, helping you make data-driven decisions.

Cons

• Feature Richness Might Overwhelm: While its comprehensive suite is a major draw, the array of features might overwhelm users who need a straightforward email marketing solution.

Why settle for just email marketing when you can have an all-in-one business solution? With Bitrix24, you get email, CRM, automation, and collaboration tools—all in one place.

Try it free today and see the difference.

2. Sender

Sender specializes in simplifying email marketing with user-friendly tools designed for small businesses and entrepreneurs looking for cost-effective solutions without sacrificing functionality.

Key Features

• Intuitive drag-and-drop email editor
• Real-time analytics
• Automated workflows for subscriber engagement
• Integration with e-commerce platforms like Shopify and WooCommerce

Pricing

Sender offers a forever free plan with basic features, and paid plans start at $10/month, scaling with the number of subscribers and emails sent.

Pros

• Highly affordable with a generous free tier suitable for small-scale users.
• Easy to use, making it ideal for beginners or those with limited technical skills.
• Direct e-commerce integrations facilitate targeted and effective marketing campaigns.

Cons

• Lacks some advanced features needed for larger enterprises or more complex campaign requirements.
• Limited customization options in email templates compared to competitors.

3. Zoho Campaigns

Zoho Campaigns leverages the power of the Zoho ecosystem to provide an email marketing solution that integrates effortlessly with a suite of over 40 other business apps.

Key Features

• Pre-designed templates and customizable layouts
• Social media posting and tracking
• A/B testing and segmented mailing lists
• Comprehensive reports and ROI analytics

Pricing

Zoho Campaigns offers a forever-free plan, with paid plans starting from $3/month (and varying depending on the number of contacts you want to manage).

Pros

• Extensive integration with Zoho CRM enhances data synchronization and campaign precision.
• Strong reporting tools offer insights into email performance and engagement metrics.
• Versatile pricing options cater to businesses of all sizes.

Cons

• Can be complex to navigate due to the depth of integration and features.
• Some users report slow customer support response times.

4. Brevo

Brevo offers a multi-channel approach to marketing with tools for email, SMS, and chat, all managed from a single platform, focusing on automation to streamline marketing efforts.

Key Features

• Marketing automation for up to 2,000 contacts on the free plan
• Transactional email and SMS sending capabilities
• CRM and segmentation for personalized campaigns
• Landing pages and signup forms

Pricing

Brevo’s free plan includes unlimited contacts with a daily sending limit of 300 emails, while paid plans start at $8.08/month, increasing the daily limit and adding more advanced features.

Pros

• Multi-channel marketing capabilities broaden the scope of campaigns.
• No limit on the number of contacts, making it scalable for growing businesses.
• User-friendly interface with drag-and-drop functionality.

Cons

• Daily sending limit on the free plan can be restrictive for businesses with high daily communication needs.
• Automation workflows can be challenging to set up without prior experience.

5. ActiveCampaign

ActiveCampaign distinguishes itself with its customer experience automation platform, blending email marketing with CRM and sales automation tailored to creating a personalized customer journey.

Key Features

• Advanced automation and tagging capabilities
• Dynamic content and predictive sending
• Built-in CRM system to manage sales pipelines
• Site tracking and event tracking features

Pricing

ActiveCampaign does not have a free plan, with pricing starting at $15/month for up to 500 contacts, focusing on providing more comprehensive tools for serious marketers.

Pros

• Exceptionally powerful automation tools tailor messages to customer behaviors and preferences.
• Seamless integration of email marketing and CRM provides a unified view of the customer.
• Strong support for third-party integrations.

Cons

• Absence of a free plan may deter small businesses or startups just exploring email marketing.
• The wealth of features and options can be daunting for beginners.

6. Mailjet

Mailjet comes as a powerful email solution focused on team collaboration and real-time monitoring, designed to streamline the email design process with an emphasis on simplicity and scalability.

Key Features

• Real-time collaboration and editing
• Email segmentation and personalization
• A/B testing and detailed statistics
• SMS marketing capabilities

Pricing

Mailjet offers a free plan allowing up to 6,000 emails per month with a daily limit of 200 emails. Paid plans start at $17/month, which includes advanced features like A/B testing and no daily sending limits.

Pros

• Collaborative features allow multiple team members to work on campaigns simultaneously.
• User-friendly for both marketers and developers, supporting wide customization via API.
• Strong deliverability with a focus on optimizing email performance.

Cons

• Daily sending limit on the free plan can be restrictive for larger campaigns.
• Some users have reported issues with template customization limitations.

7. Benchmark Email

Benchmark Email focuses on providing a user-friendly email marketing solution with an intuitive interface and rich feature set, ideal for small businesses looking to grow their audience.

Key Features

• Drag-and-drop email designer
• Automation pro tools for sequencing
• Polls, surveys, and opt-in pop-ups
• Integration with over 300 apps

Pricing

Benchmark Email offers a free starter plan with basic features and allows up to 3,500 emails per month. Premium plans start at $13/month and include advanced automation and A/B testing capabilities.

Pros

• Extremely easy to use with a highly intuitive user interface.
• Flexible integration capabilities enhance functionality with other business tools.
• Strong support for engagement tools like polls and surveys to interact with subscribers.

Cons

• Email deliverability rates vary, which could impact campaign effectiveness.
• Limited automation features in the free and lower-tier plans.

8. Moosend

Moosend is renowned for its affordability and robust automation tools that allow businesses of all sizes to craft effective email campaigns without requiring extensive technical know-how.

Key Features

• Customizable email automation workflows
• Real-time analytics and performance tracking
• Landing pages and subscription forms
• Integration with leading e-commerce platforms

Pricing

Moosend plans start at $7/month, providing advanced features like landing pages and transactional emails.

Pros

• Cost-effective with powerful automation tools accessible on even the basic plan.
• Intuitive design tools and templates make campaign setup quick and easy.
• Efficient segmentation and personalization enhance campaign relevance and engagement.

Cons

• Customer support can be slow, particularly on the free plan.
• Some features and integrations are only available on higher-tier plans.

9. Campaign Monitor

Campaign Monitor offers a sleek and simple email marketing platform, known for its high-quality design templates and exceptional customer service.

Key Features

• Designer-made templates
• Advanced list management and segmentation
• Smart transactional emails
• Dynamic content and conditional logic

Pricing

Campaign Monitor’s basic plan starts at $12/month for up to 2,500 emails to 500 subscribers, with prices increasing based on the volume of emails and the size of the subscriber list. The Essentials plan is $29/month, but you can get it at a 90% discounted price ($2.9/month) during your first month.

Pros

• High-quality templates that provide a professional look and feel.
• Strong customer support with a dedicated team.
• Advanced features like conditional logic make emails feel more personalized.

Cons

• Higher cost compared to other options with similar features.
• The platform can be less intuitive for beginners compared to its competitors.

10. Constant Contact

Constant Contact stands out for its extensive educational resources and user support, making it popular among small businesses and nonprofits new to email marketing.

Key Features

• Social media integration and management
• Event management tools
• Email automation and real-time tracking
• Comprehensive learning resources

Pricing

Constant Contact offers a 60-day free trial, with plans starting at $10.20/month based on the number of contacts.

Pros

• Exceptional support and training resources aid users in maximizing their marketing efforts.
• Robust event management features make it ideal for businesses that host frequent events.
• Effective social media tools integrate email campaigns with broader marketing strategies.

Cons

• Pricier than some alternatives, particularly for businesses with a large number of contacts.
• Some users may find the interface less modern compared to newer platforms.

Making Your Decision…

Choosing the right email marketing platform isn’t just about sending emails—it’s about building lasting customer relationships, driving engagement, and streamlining your marketing efforts.

And, while you’re certainly blessed with options (and alternatives to Mailchimp), finding the best fit depends on your specific needs, whether it’s automation, integrations, or affordability.

While every tool on this list has something to offer, Bitrix24 goes beyond email marketing to give you a fully integrated business platform. With built-in CRM, automation, and collaboration tools, it connects your marketing efforts with the rest of your business—so you’re not just running campaigns, you’re growing relationships.

Why juggle multiple tools when you can have everything in one place? Try Bitrix24 for free today and see how it transforms your email marketing and beyond.