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About Authors

Peter Martin

Peter Martin

Experienced content writer

External Author

Social media

"Pete is an experienced content writer specializing in B2B/SaaS and health/fitness. He has a degree in English from the University of Northumbria, a diploma in Copywriting, and is a qualified Level 3 Personal Trainer. 

His main strength as a writer is making complex, technical topics feel clear, engaging, and genuinely readable — especially when it comes to CRM, product management, sales, and marketing.

When he is not behind the keyboard, he’s a self-confessed bookworm and amateur boxer* (*very amateur, he hastens to add!)."

Articles

From Website Visits to Revenue: Track Lead Sources and Follow‑ups End to End
From Website Visits to Revenue: Track Lead Sources and Follow‑ups End to End
Track which website visits turn into real revenue. Capture lead sources, connect web forms to CRM, and report on source-to-deal conversions with Bitrix24.
11 min
Every Hour Spent on Admin Is Revenue Lost: How Consultant Software Automates the Business Side of Your Practice
Every Hour Spent on Admin Is Revenue Lost: How Consultant Software Automates the Business Side of Your Practice
Discover how consultant software automates operational admin tasks, saving consultancies time and protecting revenues. Explore the essential features and automations you need to consider.
14 min
Your Quoting App Is Your Closer: How On-Site Estimates Shorten the Sales Cycle by Weeks
Your Quoting App Is Your Closer: How On-Site Estimates Shorten the Sales Cycle by Weeks
Discover how your field sales team can benefit from mobile quoting apps. Learn how instant quote delivery can help your team close deals faster and keep clients engaged.
15 min
From Brand Mention to Qualified Lead: A Social Media Marketing Automation Playbook in 5 Steps
From Brand Mention to Qualified Lead: A Social Media Marketing Automation Playbook in 5 Steps
Turn social media chatter into fresh sales opportunities through automated social listening. This guide lays out a five-step playbook for mapping B2B intents to your marketer touchpoints.
16 min
What Recruiting CRM Software Borrows From Sales Pipelines - and Why It Helps You Hire Faster
What Recruiting CRM Software Borrows From Sales Pipelines - and Why It Helps You Hire Faster
Explore how Recruitment CRM Software, inspired by sales pipelines, streamlines hiring processes and boosts efficiency in filling open roles quickly.
13 min
Stop Dispatching by Phone: How Service Company Software Puts Your Field Team on Autopilot
Stop Dispatching by Phone: How Service Company Software Puts Your Field Team on Autopilot
Explore how service company software digitizes fieldwork, streamlining scheduling, dispatching, customer records, invoicing, and GPS tracking - for an efficient, autonomous workforce.
13 min

Webinars

Better Business Processes
Better Business Processes
Self Hosted Advantages
Self Hosted Advantages
Next Level CRM
Next Level CRM
Total Telephony
Total Telephony
HR Toolkit
HR Toolkit
Perfect Project Management
Perfect Project Management
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